We specialize in strategic product and brand development, with a focus on category whitespace and growth opportunities.
Our work sits at the intersection of analysis and instinct. We use data to understand the retail landscape, while experience and intuition drive innovation and guide opportunity selection. We apply a disciplined approach to creativity, ensuring product concepts and brand strategies are designed for manufacturability, cost efficiency, and retail buyer relevance.
Cory Borovicka
Co-Founder
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Leah Belzer-Adams
Co-Founder
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Services
Brand Strategy, Identity & Branding,
Print, Digital & Web, Art Direction,
Environmental & Exhibition